Top Free SEO Tools For Increasing Rankings on Google

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When it comes to free SEO tools, there are many out there used for different purposes such as checking backlinks, page ranks, keyword research, analytics, etc. It becomes difficult to decide the relative importance and usability of each tool. Hence, in this article, I have compiled a list of free SEO tools I use which have made my work easier.

Google AdWords Keyword tool

The first step in any SEO campaign is identifying the keywords/key phrases you want to use – popularly known as keyword research. Google AdWords Keyword tool is the most widely used and acclaimed free tool for keyword research. It will let you know which keywords to target, the competition for those keywords, and will also offer suggestions on popular phrases you might not have even thought of. There are other paid keyword research tools like keyword discovery and word tracker which are good as well, but this tool is valuable and efficient when it comes to a free SEO tool.

XML Sitemap Generator

If you place a formatted XML file with a site map on the web server, you enable Search Engine crawlers (Google) to find out what pages are present on your website and which ones have been changed recently. Whenever you add new content to your site you will obviously want to make sure Google knows about it. Sitemaps help search engine spiders crawl your site and understand what it’s about. The XML sitemap generator will create a sitemap compliant with the search engine that you need to upload to your home directory every time your site is updated.

SEO Book’s Rank Checker

A Firefox plugin that enables you to check where your website is ranking in keyword searches. You can save details of every campaign and run reports from your browser in seconds. It helps you analyze website rankings on the three major search engines – Google, Yahoo, and Bing. The best free SEO and digital Marketing Tools Book’s Rank Checker is a widely used tool that is highly recommended to check your search engine rankings.

Hubspot’s Website Grader

This free SEO tool can perform a health check on your website before awarding it a grade and offer advice on how it could be improved. A few interesting features are blog analysis, indexed pages analysis, metadata, domain info, inbound links, last crawl date, social media grader, etc. You can discover how effectively your site is described (language) and how often it has been bookmarked on Digg or Delicious. Also, you can add a Website Grader widget (which provides you with a code to paste into your site) displaying a badge featuring your search marketing quality score.

Backlinks Watch

SEO revolves around backlinking. This tool gives you a clear count and analysis of your website’s backlinks including the page they are on, anchor text, and the total number of backlinks on that particular page. This useful tool will let you know who’s linking to your content and track the success of your link-building campaign. Another backlink tracker I also use is Majestic-SEO (majesticseo.com)

Google Analytics / Google Webmaster Tool

These two tools together make the fundamentals of search engine marketing. Based on Urchin, Google Analytics is a top analytics tool available to everybody for free. This analytics gives you details about traffic behavior, funnel information, conversions, landing pages, and much, much more. Google webmaster on the other hand gives you a view of what Google “sees” on your site including crawling speed, crawling rate, highest PageRank of your site, and more.

 

 

When it comes to free SEO tools, there are many out there used for different purposes such as checking backlinks, page ranks, keyword research, analytics, etc. It becomes difficult to decide the relative importance and usability of each tool. Hence, in this article, I have compiled a list of free SEO tools I use which…

When it comes to free SEO tools, there are many out there used for different purposes such as checking backlinks, page ranks, keyword research, analytics, etc. It becomes difficult to decide the relative importance and usability of each tool. Hence, in this article, I have compiled a list of free SEO tools I use which…

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